About the project

Get Creative is a year-long campaign to celebrate and promote creativity of all kinds across the UK. The campaign is led by the BBC and What next? in collaboration with 64 Million Artists, Culture24, Get Creative Family Arts Festival, Fun Palaces, Voluntary Arts, and a huge range of arts, cultural and voluntary organisations across the UK.

The Get Creative Research Project is a Cultural Institute at King’s initiative, in collaboration with the Department of Culture, Media & Creative Industries at King’s College London and the BBC. It began on 1st July 2015, and completes its work on 30th June 2016. The research team are the evaluators of the campaign and have produced an internal interim evaluation report (January 2016) and will publish a final evaluation report, to be launched at King’s College London on 29th June 2016. The evaluation is functioning as a broader piece of research addressing questions raised by the Get Creative campaign about the place of everyday creativity in policy and practice in the UK.


The emphasis of the Get Creative campaign is both a celebration of and reconnection with ‘the arts’, and a spotlight on ‘everyday creativity’. As such, the research has a central interest in the processes through which everyday creativity and arts & culture shape each other. Our research questions therefore centre on recognition of everyday creativity within the arts and cultural ecology of the UK, and the role of institutions, networks and policy in enabling everyday creativity (including the BBC and other stakeholders to the campaign):

a) How can arts and cultural organisations enable wider recognition
of the diversity of everyday creativity?
b) How can arts and cultural organisations help to increase and widen
opportunities for anyone (and everyone) to exercise and develop their everyday creativity?

Our research methods are targeting both established institutions as well as the creativity that is occurring on the margins of such institutions. The starting point for our research project therefore is therefore that much creative activity is not occurring under the label of what might be called ‘arts and culture’, and in fact this label can alienate people from some groups in society.

We are drawing on the following sources of data:

  • Top line data from the BBC about the campaign, including viewing figures, demographic data from competition entries, and social media analysis (Facebook and Twitter)
  • Interviews with stakeholder organisations to the Get Creative campaign
  • Two-stage questionnaire for Get Creative ‘Champions’, in November 2015 and April 2016
  • Interviews with twenty Get Creative Champions around the country, sampling to ensure the diversity of organisations is covered, from individual artists to well-established institutions
  • Focus groups with What Next? chapters in eight areas around the country (many of whom are also Get Creative Champions)
  • Two local authority areas examined as case studies, through the focus groups and interviews with Champions, to explore how Get Creative is interacting with local networks of cultural organisations, or how Get Creative could work to tap into these networks.
  • In-depth research with five organisations / scenes that foster cultural & creative practice and participation, including two’ Champions’ to the campaign, and three groups from spiritual, commercial, and community sites of creative practice. This include interviews with participants in these sites about their own everyday creativity and arts & culture.


In addition to the interim and final reports, the Get Creative Research Project will produce a series of academic journal articles. Alongside these outputs, throughout the course of the Get Creative Research Project this blog will be used as a space to share developing ideas, findings and updates.


Dr Nick Wilson (Principal Investigator) nick.wilson@kcl.ac.uk

Dr Anna Bull (Co-Investigator) anna.bull@kcl.ac.uk

Dr Jonathan Gross (Co-Investigator) jonathan.gross@kcl.ac.uk


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